Adidas said it is “incredibly sorry” after its tone-deaf email congratulating participants who “survived the Boston Marathon.”An Adidas email to Boston participants included
adidas stan smith strap x raf simons the subject line, “Congrats, you survived the Boston Marathon!” on Tuesday morning, one day after the race.On Tuesday afternoon, Adidas apologized and called the wording “insensitive,” four years after twin bombings at the Boston Marathon killed three people and injured more than 260.
“We are incredibly sorry,” Adidas said in a statement. “Clearly, there was no thought given to the insensitive email subject line
adidas stan smith noir we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”Adidas has apologized for sending out a marketing email praising customers it said "survived" this year's Boston Marathon.
The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!"On social
adidas y-3 stan smith media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.
The sports apparel company quickly apologized, saying it was "incredibly sorry" for the "insensitive" subject adidas tubular runner y3 line about Monday's race.At least two survivors of the 2013 bombing participated in this year's race.Adidas says the marthon is "one of the most inspirational sporting events in the world."